1800 TEQUILA DEBUTS NEW, RARE TEQUILA THAT'S AGED IN A SURPRISING WAY
Over the last few years, hundreds of new tequilas have hit the market, so being the first to do anything is a challenge. Still, innovation remains a key distinguishing factor for brands in the sector, and what better way to distinguish yourself than launching a liquid that pays homage to the land where it’s made that’s unlike anything that came before it? That’s exactly what 1800 Tequila has done with its newest bottle, GuachiMonton.
1800 GuachiMonton honors the UNESCO World Heritage site Los Guachimontones, the largest Late Formative to Classic period pre-Columbian archaeological site in the state of Jalisco, Mexico. Made with 100 percent blue weber agave that has grown and matured between six to eight years, and sourced from single estate in the lowlands regions of the Tequila Valley, the liquid first matures in a combination of American and French oak barrels for a minimum of 12 months. Following the initial aging process, the liquids are married together and then finished in casks that once held orange tequila liqueur.
The final tequila bursts with citrus complexity. On the nose, it offers orange, honey, caramel, wood, and ripe fruit. The palate is soft and velvety, yet pleasantly bitter, leading to a fresh finish with persistent orange notes.
1800 GuachiMonton comes in a red ceramic trapezoidal-shaped bottle made with a wooden cap inspired by the pyramids and red clay found throughout Los Guachimontones, where communities gathered for ceremonial rituals. In addition to honoring these places with the bottle design, the brand will provide long-term support to conserve the UNESCO site, its museum and the cultural, art and educational initiatives tied to the area.
“1800 GuachiMonton not only represents the roots of Mexican tradition and culture but also Mexican terroir and ritual,” says master distiller and head of production, Alex Coronado. “A nod to the fragrant orange trees surrounding the pyramids of Los Guachimontones and our family-owned distillery, the liquid is inspired by the timeless ritual of plucking fresh oranges to garnish a glass of añejo. Its decadent and persistent orange citrus flavor profile provides a premium, modern twist to an already luxurious añejo tasting experience.”
The brand recommends enjoying the tequila neat, on the rocks, or as a riff on a classic cocktail like an Old Fashioned. It's currently available in California and Texas with a suggested retail price of $160 USD per 750ml bottle.
2024-05-05T00:09:26Z dg43tfdfdgfd